Adina Safer is a healthcare consultant with more than 20 years of deep industry experience focused on new product development, technology adoption and complex program management. With this experience, she provides clients with a broad understanding of stakeholder positioning among industry leaders, physicians, key academic medical centers and clinics. Her expertise includes addressing market access challenges as well as developing reimbursement and commercialization models for biotech, medical device and digital health companies. Her clients span payers, pharmacy benefit managers and Medicare for whom she drives commercialization. Past experience includes 12 years with CVS as well as work with start-ups, venture capital firms and Fortune 500. She holds a BA from Columbia University and a MBA/MPH from University of California, Berkeley.